6-steps to Digital Transformation from Customer Insights ❤️
The establishment of a sense-and-respond capacity is a systematic process for gathering customer information and leveraging feedback. It is a must to take action and to provide business capability improvements.
In fact, it is the first step for many organisations in translating consumer insights to actions. Ideas and initiatives can be generated and quickly tested with clients in the lab using the sense-and-respond capability.
The digital transformation team is responsible for setting up the sense-and-respond capacity from beginning to finish, which necessitates coordination between the digital function and the rest of the organisation.
To learn more about how to set up a sense-and-respond function in your firm, write to team@crelytics.io or try one of Crelytics process templates.